Decoding Startup Success: A comprehensive two-year study conducted in partnership with the University of Oxford, University of Melbourne, UTS, and UNSW Sydney. This research delved into data from over 21,000 global startups, identifying key success factors, including the unique personalities and synergistic combinations of the founders. The complete findings, titled ‘The Impact of Founder Personality on Startup Success’, were published in Nature’s Scientific Reports in October 2023.