English (Simon & Schuster: Sydney & London), Chinese (CITIC: Beijing) and Russian (AST, Moscow) Editions of Online Gravity.

English (Simon & Schuster: Sydney & London), Chinese (CITIC: Beijing) and Russian (AST, Moscow) Editions of Online Gravity.

Extraordinary insight into how the digital revolution is changing our lives forever.
— Dr Terry Percival AM, FTSE, co-inventor of Wi-Fi
the book is a soothing balm.
— Umang Bedi, Managing Director, Facebook India
The internet is not like IRL (In Real Life)
— James Tierney, The Big Issue

Enjoy podcasts? Try Smart Dust

How Technology Has Rewritten the Laws of Economics
This 20 minute interview with Nick Abrahams and Douglas Nicol for their podcast Smart Dust covers many of the key themes in Online Gravity.

Listen in on Apple PodcastsGoogle PodcastsSpotify Podcasts

About Online Gravity


Industry expert Paul X. McCarthy reveals how online businesses are fueled by a starkly different set of economic rules than those existing purely offline. He calls these forces “online gravity,” which favor the creation of planet-like super-businesses (such as Amazon and Google) from surprising and unpredictable quarters. As more and more traditional industries such as media, music, travel, photography, and even banking are steadily consumed and transformed by giant online enterprises, more and more of the world is feeling online gravity’s increasingly powerful pull.

For anyone interested in the future of global technology, economics, or business, Online Gravity is an indispensable book that explains how you can harness these forces to improve your career, your health, your wealth—and even the prospects of the next generation.

Where can you buy Online Gravity?


You can order online from:

  • ONLINE GRAVITY (Simon & Schuster, Sydney & London) via Amazon UK (Delivery worldwide)

  • 引力 Chinese Edition (CITIC Press, Beijing) via Amazon China (Delivery Worldwide)

  • Бизнес в интернете Russian Edition (AST, Moscow) via Labyrinth (Delivery Worldwide)

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