What, no? Yes, Jobs have Personalities!
New Research Reveals the Hidden Personalities of Jobs
“When academic Paul McCarthy first started to map the personality traits of the top computer programmers and the top tennis players in the world based on the information they revealed on their Twitter feed, he thought he had made a mistake.”
“I nearly fell off my chair when I saw the results,” says McCarthy, adjunct professor at the University of New South Wales in Sydney, Australia. The computer and data scientist had used an AI tool to assess the Twitter accounts' language for insight into five key personality traits. “I thought I'd done something wrong, because I didn't think it could be right that all these people had such similar personalities,” he says.
McCarthy’s results found that the top 200 professional tennis players on Twitter showed remarkably similar personality traits. “They are largely very agreeable and very extroverted, very conscientious and they tend to score low on openness,” he says. While there were some exceptions, the computer programmers were broadly opposite.
Same profession, same digital footprint
Historically, careers advisers and researchers have broadly posited that certain personality types suit particular professions – that extroverts suit sales roles, for instance – but McCarthy says the scale of this recent research is markedly greater than earlier work in the field. "All the previous work in this area involves surveys. It involves as little as 50 people sometimes, and generally up to a few hundred people," he says. "Whereas this [Twitter study] is observed behaviour… at this scale you can see things you can't see elsewhere."
Researchers say that, if used ethically, the ‘vocation compass’ could help students narrow down career path choices by trawling their social media feeds. Researchers say that, if used ethically, the ‘vocation compass’ could help students narrow down career path choices by trawling their social media feeds.
For their study, published last month, the Australian researchers trawled the accounts of 128,000 Twitter users. The personality mapping tool, which requires around 100 pieces of self-written content about an individual’s life or thoughts to run its linguistic analysis, can also use content from things like emails or forum contributions. But the researchers chose to focus on Twitter to test the concept of matching personality to profession as it represented the largest source of content from a wide variety of individuals and professions.
The accounts – which self-identified the user’s profession – were measured in terms of their ‘big five’ personality traits: agreeableness, extroversion, conscientiousness, neuroticism and openness (relating to a willingness to test new experiences or ideas, not interpersonal openness).
Whether the personality findings were absolutely spot on for each individual’s true self, Kern says, was not the subject of the test. What the research discovered, however, was a consistency: in their digital footprints, tennis players’ personalities looked remarkably similar to each other. Scientists looked remarkably similar to each other. The differences across the occupations were clear.
Full Story: BBC Worklife.
New map reveals the hidden personality profiles of jobs
According to new research published today in the Proceedings of the National Academy of Sciences (PNAS), understanding the hidden personality dimensions of different roles could be the key to matching a person and their ideal occupation.
The study’s findings point to the benefit of not only identifying the skills and experience needed in a particular industry, but also being aware of personality traits and values that characterise jobs – and how they align with your own.
The research team looked at over 128,000 Twitter users representing over 3,500 occupations to establish that different occupations tended to have very different personality profiles. For instance, software programmers and scientists tended to be more open to experience, whereas elite tennis players tended to be more conscientious and agreeable.
Remarkably, many similar jobs were grouped together — based solely on the personality characteristics of users in those roles. For example, one cluster included many different technology jobs such as software programmers, web developers, and computer scientists.
The research used a variety of advanced artificial intelligence, machine learning and data analytics approaches to create a data-driven Vocation Compass — a recommendation system that finds the career that is a good fit with our personality.
The Vocation Compass research has been featured by media around the world
Co-author Paul X McCarthy, an Adjunct Professor at UNSW Sydney, said finding the perfect job was a lot like finding the perfect mate.
"At the moment we have an overly simplified view of careers as a race, with a very small number of visible, high-status jobs as prizes for the hardest-working, best connected and smartest competitors.
“What if instead – as our new vocation map shows – the truth was closer to dating, where there are in fact a number of roles ideally suited for everyone?
“By better understanding the personality dimensions of different jobs we can find more perfect matches."
Lead researcher Associate Professor Peggy Kern of the University of Melbourne’s Centre for Positive Psychology said that “it’s long been believed that different personalities align better with different jobs. For example, sales roles might better suit an extraverted individual, whereas a librarian role might better suit an introverted individual. But studies have been small-scale in nature. Never before has there been such large-scale evidence of the distinctive personality profiles that occur across occupations.”
Co-author Dr Marian-Andrei Rizoui of the University of Technology Sydney said they were able to “successfully recommend an occupation aligned to people’s personality traits with over 70% accuracy.”
“Even when the system was wrong it was not too far off, pointing to professions with very similar skill sets,” he said. “For instance, it might suggest a poet becomes a fictional writer, not a petrochemical engineer.”
With work taking up most of our waking hours, Professor Kern said many people wanted an occupation that “aligns with who they are as an individual.”
“We leave behind digital fingerprints online as we use different platforms,” said Professor Kern. “This creates the possibility for a modern approach to matching one’s personality and occupation with an excellent accuracy rate.”
The researchers noted that while the study used publicly available data from Twitter, the underlying vocation compass map could be used to match people using information about their personality traits from social media, online surveys or other platforms.
“Our analytic approach potentially provides an alternative for identifying occupations which might interest a person, as opposed to relying upon extensive self-report assessments,” said Dr Rizoui.
“We have created the first, detailed and evidence-based multidimensional universe of the personality of careers – like the map makers of the 19th century we can always improve and evolve this over time."
Many tennis professionals are extraverted, agreeable and highly conscientious.
Tennis professionals like Maria Sharapova (pictured) share similar personality traits to her peers and rivals in tennis, but these traits are entirely different to those in other professions such as technology or science. johanlb/flickr, CC BY-SA